Monthly Archives: June 2013

What are the ideals?

11Once Norman Douglas have said, that “you can tell the ideals of a nation by its advertisements“. 

This makes me think about the ads I see each evening on the BG TV channels:

  • a lot of them are adapted ones from other countries
  • the rest of them are produced in BG, but 
    • with a bad quality of the execution 
    • or with stolen ideas
  • there’s only 1% of all TV ads on BG TV channels, which are produced in Bulgaria and grab your attention with a wonderful original creative idea & professional execution.

So tell me, what are the ideals of our nation?

Have a great day,
K.K.

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Name, name, name…

Don’t you think, that the names of the advertising agencies are too complicated?

Often they are too long or consist of a lot of abbreviations.

Here is a wonderful infographic about ad agencies’ names creation, developed by Rob Donaldson and Joe Dennett.

Enjoy it!

names

Click on the image to enlarge

KK

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How much fairy dust could sprinkle the marketing?

Do you believe, that a bad product could make big profits? Is it possible only through a wonderful marketing and communication campaign to boost the sales of the product with a bad quality and a bad function?

Unfortunately there are cases which proof, that it’s possible. The hope is that they are not so much and the effect of such marketing campaigns is a short-term one. After that the product just dies, leaving no history and no good legacy.

So, sometimes the marketing sprinkles fairy dust on a new product, but this dust doesn’t last forever.

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KK

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Best digital campaigns of Y’12

imagesWhat’s the common between:

Gangnam style, Call me maybe, Red Bull Stratos & Share a Coke?

They were some of the best digital campaigns of 2012. Gregory Pouy has created a wonderful presentation, illustrating these campaigns.

Enjoy it!

KK

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Margaret Stewart’s Quote

images“The first decade of the internet was about getting people online. The second generation is what do we do with them? We connect them. This generation is, now that we’ve connected them, how do we get them offline? This decade is about going full circle, and to get people together in new ways.


“Every major advancement in media has always been creepy. Radio, television. It’s a natural human response. It’s all about reconnecting technology back to people’s lives. That’s why mobile is so important. It’s my phone, it’s meant to feel personal. I don’t share it with anyone, because it’s my phone. That’s native. When you put information about yourself out there, that’s a transaction. But you need to feel that you’re getting something back in return. When we start to provide things that feel valuable to people, it will make that transaction make sense.”

                                                                                                                 Margaret Stewart

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Howard Belk’s Quote

1Clients are desperate for ideas, as they should be. If we come in with ideas about new products or how to take a product and move it into a new channel, they’re open to those ideas. They ask us to take them on and develop them and build them, and then we end up with assignments that are really and truly interesting.

Simplicity is a clear and compelling action that requires honesty, skill and courage. Its beauty lies in being both unexpectedly fresh and remarkably self-evident. It’s surprising, but only because we should have thought of it before.

The design problems [we face] span core essential identity and logo and graphic systems, but they can go a lot deeper than that in helping companies, organizations, brands, and universities engage with really important people in ways that matter and help them succeed.

As our world becomes more and more complex, people increasingly crave what’s simple and true and trustworthy.

Simplicity matters worldwide. 70% of people around the world equate simplicity with peace of mind and say it actually reduces the stress in their lives. [This demonstrates] that simplicity is a core human need. If you’re a designer, and you know that, that can provide enormous focus as you commence any design assignment.

People around the world recognize that if they don’t control complexity, it will control them. The design question then becomes, ‘How can we help them master complexity?’. That, in my view, is one of the new, big, brand challenges. The brands that answer that question correctly are going to win passion from customers, passion from employees, and respect from the outside world.

                                                                                                                                          Howard Belk of Siegel+Gale

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Green, green grass

There are so many buildings around us, that seeing a park with a grass and trees is a kind of a wonder nowadays. The bad news are, that there are always new buildings, but the number of the parks is getting lower.

That’s why the social communication campaigns and projects about this case are among my favorite ones. One of them is the project, developed by 4 students at the Dalhousie University of Architecture in Nova Scotia. This is a project about the missing green spaces in the cities – a wheel with a grass, which is moved by a walking man in it.

Isn’t it sad, that walking on a green grass is already a kind of privilege?

Enjoy the visualization of the project!

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Click on the image to enlarge it

 

KK

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Philosophy of the clever marketers

Guerrilla is not just some kind of marketing. It’s a kind of thinking, it’s a philosophy of the clever marketing managers.

Here is another part of guerrilla marketing examples.

Enjoy them!

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Have a great day,

KK

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