Enjoy this brand history!
Behind every great product there’s a brand history, which was developed successfully during the years. And behind every brand history there’s always the perfect logo.
What is the perfect logo in fact? There’s no formula for it. There’s no definition or recipe, because it’s a process.
Here is the evolution of the BMW logo:
And here is the history of its origin. Enjoy it!
Have a great day,
This makes me think about the ads I see each evening on the BG TV channels:
So tell me, what are the ideals of our nation?
Have a great day,
Don’t you think, that the names of the advertising agencies are too complicated?
Often they are too long or consist of a lot of abbreviations.
Here is a wonderful infographic about ad agencies’ names creation, developed by Rob Donaldson and Joe Dennett.
Do you believe, that a bad product could make big profits? Is it possible only through a wonderful marketing and communication campaign to boost the sales of the product with a bad quality and a bad function?
Unfortunately there are cases which proof, that it’s possible. The hope is that they are not so much and the effect of such marketing campaigns is a short-term one. After that the product just dies, leaving no history and no good legacy.
So, sometimes the marketing sprinkles fairy dust on a new product, but this dust doesn’t last forever.
“The first decade of the internet was about getting people online. The second generation is what do we do with them? We connect them. This generation is, now that we’ve connected them, how do we get them offline? This decade is about going full circle, and to get people together in new ways.
“Every major advancement in media has always been creepy. Radio, television. It’s a natural human response. It’s all about reconnecting technology back to people’s lives. That’s why mobile is so important. It’s my phone, it’s meant to feel personal. I don’t share it with anyone, because it’s my phone. That’s native. When you put information about yourself out there, that’s a transaction. But you need to feel that you’re getting something back in return. When we start to provide things that feel valuable to people, it will make that transaction make sense.”
“Clients are desperate for ideas, as they should be. If we come in with ideas about new products or how to take a product and move it into a new channel, they’re open to those ideas. They ask us to take them on and develop them and build them, and then we end up with assignments that are really and truly interesting.
Howard Belk of Siegel+Gale
There are so many buildings around us, that seeing a park with a grass and trees is a kind of a wonder nowadays. The bad news are, that there are always new buildings, but the number of the parks is getting lower.
That’s why the social communication campaigns and projects about this case are among my favorite ones. One of them is the project, developed by 4 students at the Dalhousie University of Architecture in Nova Scotia. This is a project about the missing green spaces in the cities – a wheel with a grass, which is moved by a walking man in it.
Isn’t it sad, that walking on a green grass is already a kind of privilege?
Enjoy the visualization of the project!