Monthly Archives: December 2013

Regina Silveira

Regina Silveira is born in Porto Alegre, Brasil. Her artworks are really amazing. I won’t tell you about her professional achievements and the big amount of awards, which she has, because they are really a lot.

It’s interesting to know, that during the ’70s she was operating mainly with new graphic media, making video art, artist’s books and mail art. In the ’80s she made objects and large-scale installations. In the mid-‘90s, she began using digital resources to construct artworks and installations. In the same period she produced works that were large-scale but still contained within the interiors and environments of art.

The images below are presenting just one of her artworks, realized in 2010. Enjoy them!

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New models of creativity

1 (2)Chase Jarvis is an American professional photographer, director, artist and entrepreneur.

He has won a lot of awards from Prix de la Photographie de Paris, The Advertising Photographers of America, The International Photography Awards as well as many others.

And the Photo District News Magazine called Chase Jarvis one of the top 30 most influential photographers of the past decade.

It’s interesting to find out what are for Chase the new models of creativity. And the video below answers it.

Enjoy it!


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Irreplaceable

How irreplaceable is your brand and your business?

carry-on-inspire-inspiring-keep-calm-life-Favim.com-303124

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What do you think about the meetings?

In our professional life we attend so many meetings, that it’s impossible not to ask the question how long last the effective meetings.

For sure each meeting, which lasts more than 30 minutes, is not effective.

For sure the real leaders and true managers, know it, because they realize how precious is the resource “time”.

Here is an image, which auther is unknown, that illustrates the funny side of the truth.

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Do you want to be more creative in your business?

JGS_PushPinsHugh MacLeod is giving us so many worth advices on the creative life in his book “Ignore Everybody: and 39 Other Keys to Creativity”. One of my favorite ones is:

“The most important thing a creative per­son can learn professionally is where to draw the red line that separates what you are willing to do, and what you are not. Art suffers the moment other people start paying for it. The more you need the money, the more people will tell you what to do. The less control you will have. The more bullshit you will have to swallow. The less joy it will bring. Know this and plan accordingly.”

Nowadays there are so many creative persons in the advertising agencies, which ones have so big creative potential, but they don’t draw the red line. And it’s not because they don’t know how, but because they are not allowed to do it. It’s so sad, that they accept this situation. They prefer to be well-paid rather than being professionals in what they do. And what do you prefer?

Have a nice day,
K.K.

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Tim Brown

1Today Tim Brown is talking about the link between the creativity and the play.

Here are 28 minutes, worth seeing.

Enjoy them!

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K.K.

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How important is the creative brief?

The creative brief is very important part of the creative work in one advertising agency. If there’s no correct client’s brief, there will be no correct creative brief to the creative department and the result will be unsatisfying for sure. The creative brief is the basic part of the creative work, because it determines the direction of this work. If you set the wrong direction with the creative brief, the whole work of the creative department will be wasted.

Here is very interesting example of a creative brief, consisting only 3 words:  

“Sharing a Coke”

This brief Ogilvy and Mather China send to Jonathan Mak, in order to create a poster design for Coca Cola. And here is the amazing result, which one appeared in Shanghai.

coke

Jonathan Mak is 20 years old graphic design student in Hong Kong, which one was first notices by its wonderful adaptation of the Apple logo – his tribute to Steve Jobs.

apple-logo

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Kevin Roberts on lovemarks

file6831240508980Question:
What does it mean “lovemark”?

Answer:
It means creating a brand, for which the consumer has “loyalty beyond reason”.

 

And here is a lovely interview with the founder of the idea for the lovemarks – Kevin Roberts.

Enjoy it!

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Attitudes and beliefs about creativity

file000988088035Creativity is…. – complete the sentence.

Or if you could not complete it, here are interesting facts of a research on attitudes and beliefs about creativity.

This research is published in April, 2012 and includes 5000 respondents in the US, UK, Germany, France and Japan.

The facts:

  • Globally, Japan is regarded the most creative country, except by the Japanese
  • Americans believe the US is the most creative
  • Only 1 in 4 people feel that they are living up to their creative potential
  • 75% said they are under growing pressure to be productive rather than creative at work
  • Only about half of Americans would describe themselves as creative (global average is even lower at 39%)
  • Time and money are seen as the biggest challenges to being able to create

And here is the full report online.

Have a peaceful evening.
K.K.

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Mark is talking

file2671288383338He believes:

“The biggest risk is not taking any risk.”

“Most companies move too slowly. They are too afraid of making mistakes.”

“Stay focused on the stuff, that you are providing to your users. You’re gonna make a tone of mistakes – it doesn’t mather. You don’t get judged by the mistakes… People remember the things you did, that were good.”

All these and a lot more in the interview with Mark Zuckerberg today, which one is describing himself “an impatient person”. Enjoy it!

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