The answer is in the video today.
Do you believe, that having big choice makes clients happier? The truth is that it makes them more dissatisfied.
Life is matter of choice. Business as well.
What Barry Schwartz believes is that “addding options to people’s lives can’t help, but increase the expectations, people have about how good those options would be and what that’s gonna produce is less satisfaction with results, even when they are good results. Nobody in the world of marketing knows this.”
And here is the presentation of Barry Schwartz about the paradox of choice. Enjoy it!
Everyone is surching for the best idea, which one will refresh the life, the business, the world. And where good ideas come from? Here is a wonderful video, presenting in graphics a point of view on this issue by Steven Johnson.
“Chance favours the connective mind”, he says.
And here is a TED video with Steven Johnson, where he describes in more details, how the idea is a culmination of all the connections, that the brain makes of the knowledge we gain from learning, gaining experience, all the environment, talking to others etc.
There was used face recognition software with an HD camera, so that to determine whether a man or a woman was standing in front of the screen at the bus stop.
After the technology scanned the viewer’s face, there was shown the full advert to women, together with details about three 13 years old profiled girls’ lives – Jasmine from the UK, Bintou from Mali and Sur from Thailand. Men didn’t see the complete ad, but only a series of statistics about girls around the globe.
The cause of the campaign is related with the fact, that millions of girls in the world’s poorest countries don’t have choices like to go to school, as well as who and when they marry. So Plan UK organization has the goal to help them to complete their education and have more choices about their future.
The video below explains the campaign in more details:
And here’s the video with the stories of the three girls:
I like the idea for different content of the ad to men and women. I like the fact, that this is not only an ad, but a one, which first makes you a part of a “check control” and after that sends you the proper ad message for you. The strong points are, that here’s a right message to the right people, delivered in an interesting way and a social cause, which is described clearly and in details, so that not only to understand it, but also to feel it.
Here is very interesting lecture by the Harvard professor Larry Lessig about the Copyright issue related with creativity. Copyright and creativity are always related and the main question is how to “regulate this relationship”.
His proposal (the work of the artists and creators to be made available freely for non-commercial type of use, but not freely for any commercial use) is really a worth subject of further conversation in area of the Copyright law.
“Lessig has built a reputation as the king of Internet law and as the most important next-wave thinker on intellectual property.”, New York Magazine
Have a great day,