Monthly Archives: April 2014

The meeting after the meeting

His cartoons are so simple, authentic and clever, that I’m really addicted to the marketing approach of this personality – Tom Fishburne, the founder and CEO of the content marketing studio “Marketoon Studios”.

Here is one of his latest creations – straight to the point. I’m sure you’ve attended such meetings, so you know, what is all about.

Enjoy it!

1

Br,
K.K.

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Heineken did it again

11It’s a wonder, when we see a good communication campaign, as a result of a good communication concept. I still can’t believe, that in the 21st century there are ad agencies, that are still on the level of the lie.

And when I see a worthy and inspiring ad campaign it’s really something, that has to be mentioned. An example for such a campaign is the last one of Heineken in Milan for The Sub – a new device, which aim is to bring premium draught beer to the users at home.

The BTL event in Milan was organized at the most proper place for that – the Design week in Milan.

In fact Heineken created a worthy event (The SUB Livingroom) in the event (The Design week) in an amazing way. The right event for the right place, developed and executed in style and in a funny way, achieving good interaction with the target.

But let’s stop describing.

Just live it. Here it is. Enjoy it!

Br,
K.K.

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Gary Vaynerchuk

indexHave you heard about Gary Vaynerchuk?

He is an Entrepreneur, Investor and Author, who’s not only doing what he’s doing in an amazing way, but also shows to the others how to do it as well.

Below is a video, where he talks about building a personal brand within the social media landscape.

His presentation is a model one:

  • no papers
  • no power point with bullets and boring tables
  • a lot of humor
  • pragmatism
  • interaction with the public
  • just one man on the stage/ great speaker
  • passion.

Enjoy it!

Br,
K.K.

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