Monthly Archives: August 2014

Moving forward!

So true… Apply it!



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There’s always hope…

tulip3_wIn the world of the enormous communication flow, there’s a tendency I see.

The number of the “Specialists” and “Experts” in the area of communications is growing not each minute, but each second.

And the biggest is the number of the SELF-PROCLAIMED ones.

Usually they talk in “I AM” form and in fact they don’t talk, they scream it, so that everybody to hear that they are “Expert” or “Specialist” for long years. The usual sentence is “I AM an expert with …0 years experience”.

When you have to say everywhere with your words and not by your actions and projects, that you’re a big expert in some field, it’s a pity thing.

This pity thing is becoming even comic, when these “Specialists” and “Experts” try to mask the incompetence with some artistic pose, demonstrating how intelligent and charming persons they are, who can talk even hours without stopping. Wow, what an expert quality!

Usually such persons try to attract the attention by making conflicts with others, because everyone knows – when they have nothing worth to show, when there’s nothing worth they’ve done in their professional field, there’s always the chance to be noticed by making dramas and scandals with others. They just have to go to some TV show, say something bad and insulting about others in the studio, make scandal and it’s done. The newspapers will write the whole week how beautiful he/ she was as a “Specialist” or “Expert” (depends on what they say about themselves), while the scandal was created.

The truth is, that the incompetence of people with high level of self-estimation, but low levels of professional and moral qualities, makes me really mad.

And I have news for them: the clever people know how to read between the lines. Especially between theirs.

There’s always hope….

Have a nice evening, guys!


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Case study: Woolmark

How to make people, who hadn’t grown up with wool, to see its advantages and use it?

How to create a new generation of wool consumers?

The answers are provided in a charming way by the Woolmark Company – the world’s leading wool textile organisation, which owns the brand Woolmark,

It has created an amazing social campaign for educating young people about the benefits of wool.

The case study below is worth seeing. Enjoy it!


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LET the animals on our planet LIVE

public-social-ads-animals-4The visuals today don’t need to explain their meaning.

They are so strong as an expression and copy, that I’m just speechless.

They are the proof, that the social ad campaigns have meaning, because they make us face the problem, realize it and really think about it (by “social campaigns” here I’m talking about the real social campaigns, not those, which the celebrities use just to make PR for themselves).

Below are visuals of social campaigns, which raise awareness about one important environmental issue – to LET the animals on our planet LIVE.

Here are the visuals! I could not say this time “Enjoy it!”.

I’ll say “Think about it, do something positive about it and spread the message!”










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Lock the hangers, unlock the dreams

1                                                                            C&A is the number 1 fast fashion brand in Brazil.

They did an amazing campaign to launch the collection, signed by Calvin Klein’s designer Francisco Costa.

The Idea: Lock the hangers with exclusive clothes before the collection’s official launch.

How to open the lock? With the right combination.

Which is the rigth combination? You’ll find it in the wonderful Case Study below – it’s really worth seeing. Especially the results of the campaign.

Enjoy it!


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