Chanel №5 ads are always so feminine with their main hero – the charming and independent woman with rich personality, strong spirit and unbelievable beauty.
The last choice for the “main hero” in Chanel №5 ad is Gisele Bündchen.
If I have to be honest, I don’t like this ad:
- too many “sugar”
- too many romantic
- too many sweet predictable emotions
But everybody knows, that this perfume is classy for so long. There’s nothing new about its characteristics, BUT there are lots of things you can learn about the emotions, it’s creating, if you own it. That’s why its ads are based not on the product characteristics, but on the emotions (in fact this is the case with all famous perfume brands).
Yes, the ads of Channel №5 are too sweet sometimes, but especially this one with this cover of the song, is something bit different.
Here it is. Enjoy the song!
This OOH communication is the real proof, that when you understand the client’s brief clearly and when you have a real professional creative approach, based on this understanding, the result could be great.
Here we have:
- the right message – simple and clear
- the right approach – using the electricity itself
- the right place
I could say only one word for this OOH communication: BRAVO!
Yes, we live in the times of the people, who talk too much, too often, so many stupid things.
- If you talk much, you’re a man, who knows much.
- If you talk much, you should be a clever person.
- If you don’t talk, you receive the stamp “introvert”.
But the truth is, you could talk whole day long with an end result zero. Because the opinions are in fact the cheapest product nowadays. Everybody could talk, everybody could say thousands of opinions to others.
But at the end:
Wise people say “Make it BIG or stay in bed”.
It considers each aspect of our life – if you are a professional in your field, you know it.
You know, that each detail speaks loud. The details matter.
Even your business card shows your attitude to what you’re doing and the way you’re doing it.
The “detail”, which I illustrate today, is an adorable collection of business cards.