Monthly Archives: November 2014

Guerrilla campaigns

The guerrilla communication campaigns are my favourite ones.

They always provide so many surprises, passion and freshness, that it’s impossible not to remember the advertised products.

Here are some new fresh “guerrilla pieces”.

Enjoy them!












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Focus, focus, focus!

All you have to do is find out, which is your strong quality.

Then develop it and stay focused.

Don’t let anybody tell you what you are and what you are not.



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“Hello” with Nescafe

NescafeThe beauty in our life is in the little details, in the little things, which we so often don’t realize:

  • in one smile
  • in one gesture
  • in one kind word
  • why not in one “Hello”

You know, saying words is not enough. You have to say them with the right attitude and gesture. You have to say them with all your heart, because people always recognize the “true thing”.

Days ago I saw a thought, which really impressed me with its truth. And it sounds this way: “There is no more B2B or B2C. It’s H2H: Human to Human“.

That’s why I believe, that the mission of marketing is not only to increase sales and make a profit, but also to educate people how to make all these things in a beautiful way, in a way, which makes a positive change – based on the beauty of the communication approach, the beauty of the relationships between people, no matter if they are personal or business.

This is the reason why I like so much the last “Hello experiment” of Nescafe in the Milan library in October this year, presented in the video below.

Enjoy it! It’s really worth seeing!


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Stop seeking attention, baby! Earn RESPECT!

13598858731992132011Do you have days, when you feel so tired of people, who always complain and seek attention?

These people you could see everywhere – in the park, on the street, at the office, at business meetings.

Their life strategy is “If you want people to know you and to stand out, you have to criticize and complain, because this is the only way, you could get the attention you want so badly.”

What to say for such life strategy – big YES? Let it be, big NO!

And the presentation below, created by Salim Bueno, will show you why.

Enjoy it! …and tell me, what you choose to be?



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