Everything has a meaning:
– every gesture,
– every posture,
– every word.
The body language is a powerful tool for expression of yourself. Especially in the business.
Here is a wonderfull lecture of Amy Cuddy about the power of your body language on you.
Enjoy it and think about it!
what is the cheapest way to do it
or what is the fastest way to do it.
Think what is the most amazing way to do it!”
– Richard Branson
“Marketing isn’t advertising –
marketing is the product we make,
the service we offer,
the life we live.
And no one ever knows the truth about anyone else – but what we notice about other people, what we notice about what organizations do, that’s marketing.
If it’s noticed, it’s marketing.”
– Seth Godin
“Television commercials give such a strange view of what life is supposed to be.
And a lot of people buy it.
Life is not easy and comfortable, with nothing ever going wrong as long as you buy the right product. It’s not true that if you have the right insurance everything is going to be fine. That’s not what it’s really like. Terrible things happen. And those are the things that we learn from. People are incredibly complex.
I read a book last winter called Owning Your Own Shadow, by Robert Johnson. And one of his theories is that the brighter the light, the darker the shadow. Which is often true.”
– Madeleine L’engle
Guy Kawasaki – yes, you know him and he doesn’t need to be presented. He’s a legend.
His presentation today is a must. You have to see it, because it will enrich your knowledges in area of Entrepreneurship and it is presented in really charming manner.
“Don’t form partneships. Focus on sales”, “Don’t proceed serially. Proceed parallelly” and “Make a bigger pie” are just some of the advices in the presentation, so that to be avoided the 10 top mistakes of Entrepreneurs.
The advertising agency “Heads” (Brazil) has developed for the alcoholic brand Boca Maldita a….let’s say strange, but intriguing campaign “Drink wisely”.
This print campaign is so strange, that I couldn’t even classify it as good or bad, as inspiring or boring. The visualization is so weird, that it’s in fact confusing.
You wonder what I mean? Here are the visuals. Look at them! Than look again….and again!
Just in case, I’ll give you a sign – look at the hands. And tell me – do you understand this print campaign?
makes the company look smart.
makes the customer feel smart.”
Joe Chernov, VP of Content at HubSpot