We live in a technology-enabled and hyper-connected world, but sometimes it’s leaving us with less time to devote to the simple things, which are usually the most important ones at the end.
Such things like spending more time in the park without a computer or phone, just with our loved ones, just walking and drinking a cup of coffee or even such small things like saying “hello” to your neighbour in a beautiful sunny morning – the small things, which make the big difference in life.
This case is performed in very inspiring way in the new advertising campaign of Nescafe “The nextdoor hello”, developed by the advertising agency Piblicis, Milan, Italy. It’s outstanding, because it’s not just an advertising campaign, presenting the advantages of one product, but an advertising campaign, which is upgrading the product with a social message, that goes beyond it and makes you not only register facts, but think and make a change.
Adam Morgan said in one of his books, that “to achieve great things, two things are needed: a plan and not quite enough time“.
And when I think about it I realize how right he is – one of the truths, which I don’t like, because of the second part of the sentence above, but in fact this is the reality! The more time people have, the more they waste it and more often they postpone the execution of their plans.
Welcome to the world of business, where everyday there’s “not quite enough time” and that’s why the time management and the self-discipline are not only important, they are a must.