Yes, life isn’t measured by the number of breaths we take, but by the moments that take our breath away. And it’s always a pleasure to see a campaign with a wonderful creative concept and a brilliant execution, because these are the real campaigns, which take your breath away.
A good example for such a campaign is the “Jay-Z Decoded” campaign for Microsoft’s search engine “Bing”, during which pages of Jay-Z’s memoir “Decoded” were positioned to unexpected locations – the bottom of a pool, the lining of a suit, etc. And not only that!
Here is the case study of the awesome campaign, developed by the NY agency Droga 5.
It’s really not a surprise, that the promotion won a 2011 Cannes Lion for the Outdoor Grand Prix.
Have a great day.