A good loyalty strategy

imagesHi everybody!

There’s a famous theater chain in Austin (Texas), named Alamo Drafthouse. It’s an example of a company, which is standing up for its principles and knows how to keep its best customers, at the expense of the bad ones.

One of its main principles is that Alamo Drafthouse doesn’t tolerate the talk or the text in its theaters. This is the reason why before every film, the company has several warnings on screen to prevent such situations, telling the customers, that if someone doesn’t follow the rules Alamo Drafthouse will kick their asses out of their theaters.

The video below is an actual voicemail from a woman last year, that was kicked out of one of Austin theaters of Alamo Drafthouse. What can we say? The company should be really thankful to this anonymous woman, for being “so unbelievable”, so that to be created this video, which to be their next warning advertisement before every film.

And what is even more interesting is the answer to this angry customer of Alamo Drafthouse founder and CEO Tim League, which was published on the blog of the company: “Ma’am, you may be free to text in all the other theaters in the Magnited States of America, but here at our “little crappy ass theater,” you are not. Why you may ask? Well, we actually do give a f*$k.”

Don’t you think, that this is an example for a good loyalty strategy? 🙂

Have a great day.
K.K.

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