Case study: Coca Cola ZERO

Image Source: morguefile.com

Image Source: morguefile.com

Coca Cola Zero found very interesting way to reinforce its position in Brazil as a leading low-calorie soft drink.

Which way did the company choose to achieve this? First of all the company knew very well the most important thing – its target (the young audience). And based on this, here is how they achieved their goal.

 

Enjoy the case study! Case study Coca Cola

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