The case studies are the best way to understand what was the leading idea and motives by realization of a communication campaign. They not only show how things are done in a successful way, but also show the relationships between all elements in the the respective applied strategy.
Today here is the case study about how NIVEA re-launched the NIVEA FOR MEN range in 2008 in UK. It’s developed by the team of “The Times 100” and includes lots of definitions as well.
Enjoy it! Case study Nivea