Case study: Pepsi Refresh Everything

11Another source of information showing a way to a successful campaign.

This time it’s a Pepsi case study about the campaign “Dear Mr President”.

 

As Dawn Winchester (EVP, Chief Marketing Services Officer, R/GA) said: “Pepsi has always been at its best when it is an active participant in the culture, particularly when our culture is being renewed and refreshed. There is no bigger or better example of a cultural shift than the arrival of a new President. The Dear Mr. President campaign helped people get closer to, and participate in the cultural phenomenon of our time.”

Enjoy it! Pepsi Case Study_Refresh Everything

KK

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