Category Archives: Advertising

Knowing is not enough

Everyone knows, that:

  • smoking can cause lung cancer – cigarette smoking is the number one risk factor for lung cancer and it’s responsible for 87% of lung cancer deaths;
  • smoking can cause heart disease;
  • smoking can cause stroke, because it affects your arteries;
  • smoking can cause asthma.

Everyone knows, but obviously knowing is not enough. And here comes the reminding!

The social campaigns are one of the good reminders about this problem. They are dedicated to inform people how big this issue is in fact, so that to:

  • realize it
  • remember the bad effects of smoking
  • stop smoking – yes, once you start smoking, it’s hard to stop, but it’s not impossible.

Below are some good examples of such social campaigns – the common things between them are that:

  • they use the “KISS” approach (K.I.S.S.=Keep It Simple, Stupid!);
  • their visuals are simple, but clever;
  • they are mainly with “dark” background, but with “bright” message, that remains on your mind once you read it;
  • the messages are short, but straight to the point.

Here they are – see them, feel them, realize them!

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Think about it!
K.K.

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Sometimes all you have to do is say “Hello”

NescafeWe live in a technology-enabled and hyper-connected world, but sometimes it’s leaving us with less time to devote to the simple things, which are usually the most important ones at the end.

Such things like spending more time in the park without a computer or phone, just with our loved ones, just walking and drinking a cup of coffee or even such small things like saying “hello” to your neighbour in a beautiful sunny morning – the small things, which make the big difference in life.

This case is performed in very inspiring way in the new advertising campaign of Nescafe “The nextdoor hello”, developed by the advertising agency Piblicis, Milan, Italy. It’s outstanding, because it’s not just an advertising campaign, presenting the advantages of one product, but an advertising campaign, which is upgrading the product with a social message, that goes beyond it and makes you not only register facts, but think and make a change.

You haven’t seen it yet? You have to!

Here it is – enjoy it!


Be inspired and don’t forget to fly!
K.K.

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Boca Maldita: Strange or too clever print campaign?

The advertising agency “Heads” (Brazil) has developed for the alcoholic brand Boca Maldita a….let’s say strange, but intriguing campaign “Drink wisely”.

This print campaign is so strange, that I couldn’t even classify it as good or bad, as inspiring or  boring. The visualization is so weird, that it’s in fact confusing.

You wonder what I mean? Here are the visuals. Look at them! Than look again….and again!

Just in case, I’ll give you a sign – look at the hands. And tell me – do you understand this print campaign?

Enjoy it!

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Br,
K.K.

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“Hello” with Nescafe

NescafeThe beauty in our life is in the little details, in the little things, which we so often don’t realize:

  • in one smile
  • in one gesture
  • in one kind word
  • why not in one “Hello”

You know, saying words is not enough. You have to say them with the right attitude and gesture. You have to say them with all your heart, because people always recognize the “true thing”.

Days ago I saw a thought, which really impressed me with its truth. And it sounds this way: “There is no more B2B or B2C. It’s H2H: Human to Human“.

That’s why I believe, that the mission of marketing is not only to increase sales and make a profit, but also to educate people how to make all these things in a beautiful way, in a way, which makes a positive change – based on the beauty of the communication approach, the beauty of the relationships between people, no matter if they are personal or business.

This is the reason why I like so much the last “Hello experiment” of Nescafe in the Milan library in October this year, presented in the video below.

Enjoy it! It’s really worth seeing!

Br,
K.K.

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CHANEL N°5: you’ve got to “hear it”

123Chanel №5 ads are always so feminine with their main hero – the charming and independent woman with rich personality, strong spirit and unbelievable beauty.

The last choice for the “main hero” in Chanel №5 ad is Gisele Bündchen.

 
If I have to be honest, I don’t like this ad:

  • too many “sugar”
  • too many romantic
  • too many sweet predictable emotions

But everybody knows, that this perfume is classy for so long. There’s nothing new about its characteristics, BUT there are lots of things you can learn about the emotions, it’s creating, if you own it. That’s why its ads are based not on the product characteristics, but on the emotions (in fact this is the case with all famous perfume brands).

Yes, the ads of Channel №5 are too sweet sometimes, but especially this one with this cover of the song, is something bit different.

Here it is. Enjoy the song!

Br,
K.K.

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BRAVO!

This OOH communication is the real proof, that when you understand the client’s brief clearly and when you have a real professional creative approach, based on this understanding, the result could be great.

Here we have:

  • the right message – simple and clear
  • the right approach – using the electricity itself
  • the right place

I could say only one word for this OOH communication: BRAVO!

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Br,
K.K.

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The details matter

Wise people say “Make it BIG or stay in bed”.

It considers each aspect of our life – if you are a professional in your field, you know it.

You know, that each detail speaks loud. The details matter.

Even your business card shows your attitude to what you’re doing and the way you’re doing it.

The “detail”, which I illustrate today, is an adorable collection of business cards.

Enjoy it!

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Br,
K.K.

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McDonald’s, I don’t like you, but I adore this …

McDonald’s, I truely don’t like your unhealthy products!

But guys, I madly like your communication campaign in Sweden, developed by DDB, Stockholm.

Bravo!

McDonalds

Click on the image to enlarge it

Br,
K.K.

 

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Perfectly created communication product

I don’t like this drink, because its totaly unhealthy.

As popular it is, as much unhealthy it is.

It’s Coca-Cola.

BUT, what I like about this drink is how perfectly created communication product it is in fact. Each of its communication campaigns is a masterpiece.

And here is another one – social oriented campaign, created by Ogilvy New York.

Enjoy it!

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Br,
K.K.

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LET the animals on our planet LIVE

public-social-ads-animals-4The visuals today don’t need to explain their meaning.

They are so strong as an expression and copy, that I’m just speechless.

They are the proof, that the social ad campaigns have meaning, because they make us face the problem, realize it and really think about it (by “social campaigns” here I’m talking about the real social campaigns, not those, which the celebrities use just to make PR for themselves).

Below are visuals of social campaigns, which raise awareness about one important environmental issue – to LET the animals on our planet LIVE.

Here are the visuals! I could not say this time “Enjoy it!”.

I’ll say “Think about it, do something positive about it and spread the message!”

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Br,
K.K.

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