Category Archives: Case studies

Case study: Woolmark

How to make people, who hadn’t grown up with wool, to see its advantages and use it?

How to create a new generation of wool consumers?

The answers are provided in a charming way by the Woolmark Company – the world’s leading wool textile organisation, which owns the brand Woolmark,

It has created an amazing social campaign for educating young people about the benefits of wool.

The case study below is worth seeing. Enjoy it!

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K.K.

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Case study: Durex Loveville

3Really interesting case study – Durex Loveville campaign in Italy in 2013.

It’s not just a campaign, but an original idea, engaging execution and emotional interaction with the target.

The results?

Watch and enjoy the video!

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K.K.

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Case study: Pepsi Refresh Everything

11Another source of information showing a way to a successful campaign.

This time it’s a Pepsi case study about the campaign “Dear Mr President”.

 

As Dawn Winchester (EVP, Chief Marketing Services Officer, R/GA) said: “Pepsi has always been at its best when it is an active participant in the culture, particularly when our culture is being renewed and refreshed. There is no bigger or better example of a cultural shift than the arrival of a new President. The Dear Mr. President campaign helped people get closer to, and participate in the cultural phenomenon of our time.”

Enjoy it! Pepsi Case Study_Refresh Everything

KK

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Case study: Norwegian ad

imagesHere is an interesting case study of the Norwegian Air and Kitchen.

It’s about the airline’s cheap flight deals to the Norway’s sunnier destinations.

How did they make it popular? By showing how bad it is to stay where you are, when you could go so easy to a better place. They have developed a worth seeing outdoor communication tool, related with this task.

Enjoy it!

KK

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Case study: McDonald’s Marketing Strategies

2Talking about the marketing mix, the needs of the key audiences and the marketing objectives, here is short marketing indroduction case study for McDonald’s.

In the case study are included the basics of the marketing, but when it comes to brand as McDonald’s it’s always worth reading.

 

Enjoy it! Case Study McDonalds

KK

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Case study: Swedish Royal Opera

logoHow to attract young people to visit an opera?

Especially when they see it as something boring and something, which they don’t understand and don’t have any experience with it?

Is it possible? Yes!

And here is how it works with the communication campaign, developed for the Swedish Royal Opera.

Enjoy it! Swedish Royal Opera

KK

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Case study: McDonald’s timetable

mcdonalds_logoHave you seen a timetable at a train station, which is measuring the waiting time to your next train not in minutes and hours, but in hamburgers and drinks, which you could consume while you wait?

DDB Poland created such timetable for McDonald’s.

Believe me, you have to see this case study.

Enjoy it!

minutes or hours but in hamburgers, cokes and fries you could eat before your train leaves. – See more at: http://www.ddb.com/ideas/cases/#sthash.OWGP7kZ5.dpuf
minutes or hours but in hamburgers, cokes and fries you could eat before your train leaves. – See more at: http://www.ddb.com/ideas/cases/#sthash.OWGP7kZ5.dpuf

Have a nice day.

KK

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Case study: L’Oreal Redken

redkenNowadays communication strategy, which is not including mobile, is in fact not an effective strategy. And if there’s a mobile experience with the brand it’s a good advantage.

In the case study today is presented 360-degree mobile strategy of L’Oreal/ Redken.

Enjoy it! Case Study L’Oreal Redken

KK

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Case study: Kit Kat

Image Source: weheartit.com

Image Source: weheartit.com

Being the best is not enough, because it’s easier than maintiaining this level.

The brands are as people – they always have to develop themselves, in order to stay on the top. Especially the best ones.

 

 

How to refresh a brand, which one is in fact a leading one?

The answer is in the case study for Kit Kat.

Enjoy it! Case Study Kit Kat

KK

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Case study: L’Oréal

l_orealL’Oréal Canada had the goal to inform consumers about the the new products in Men Expert line.

How did they achieved their audience – the men over 25 years old?

Found out in the case study!

Enjoy it! Case study_L’Oreal

KK

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