Stop complaining, start reinventing!
what is the cheapest way to do it
or what is the fastest way to do it.
Think what is the most amazing way to do it!”
– Richard Branson
“Marketing isn’t advertising –
marketing is the product we make,
the service we offer,
the life we live.
And no one ever knows the truth about anyone else – but what we notice about other people, what we notice about what organizations do, that’s marketing.
If it’s noticed, it’s marketing.”
– Seth Godin
“Television commercials give such a strange view of what life is supposed to be.
And a lot of people buy it.
Life is not easy and comfortable, with nothing ever going wrong as long as you buy the right product. It’s not true that if you have the right insurance everything is going to be fine. That’s not what it’s really like. Terrible things happen. And those are the things that we learn from. People are incredibly complex.
I read a book last winter called Owning Your Own Shadow, by Robert Johnson. And one of his theories is that the brighter the light, the darker the shadow. Which is often true.”
– Madeleine L’engle
makes the company look smart.
makes the customer feel smart.”
Joe Chernov, VP of Content at HubSpot
“If your work is work to you and you don’t see beyond that work and see
the pleasure in work and the pleasure in service, look out; you are in
danger of standing in your present station for a long, long time.”
Milan R. Bump
How irreplaceable is your brand and your business?
“Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare: ‘I want this child to grow up to be a media planner’?”
Jef I. Richards