Category Archives: Marketing

Is your passion loud enough?

20160930_131430At the university we’ve learned:

* Microeconomy, Macroeconomy

* Communication policy, Marketing

*Business planning, Business communications

*Finance, Industrial Marketing

*Management, European integrated market etc.

But the real education is coming outside the university:

  • In the business books you read after the classes in your spare time. Books, which you read not only with your eyes, but also with your heart and hunger for new skills, hunger for being a better professional and a better person.
  • In the conversations with real leaders with worth experience in marketing and sales. Have you noticed how brightly shine the real leaders and professionals? I’m not talking about the ones who talk too much, know everything and always use the word “I”, instead of the word “we”. I’m talking about the real worth professionals. They shine with their presence, with their charisma, with their worth experience and they always talk in “we” form, because they are team-players and team-inspirers. I adore this kind of leaders and I’m happy I had a chance to work with such ones. They are really worth knowing personalities and you could learn much from their management style.
  • In additional seminars, trainings and courses you find and have, in order to improve yourself. Even if your company doesn’t provide you such ones, you have to do everything possible to find for yourself such activities and to take part in them. Don’t wait someone else to think about you – you are the first person, who has to do it for yourself.
  • In your heart – do it with your heart. Not because you have to do it this way. Not because your manager expects it from you. But because you expect it from yourself first. You have to be true to yourself and your choices.

And while you do the things, mentioned above, there is one thing you should never forget: There will always be haters. But if you can still hear them, then your passion is not loud enough!

Be inspired and don’t forget to fly!

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Thrilling is fine. Mattering is more important

1I’m always impressed by people with ideas and ambition.

Such person is Seth Godin – an American author, entrepreneur, marketer, and public speaker.

Here are some of his quotes on marketing and leadership.

Enjoy them!

    1. People don’t buy goods and services. They buy relations, stories and magic.
    2. The cost of being wrong is less than the cost of doing nothing.
    3. If it scares you, it might be a good thing to try.
    4. The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.
    5. Don’t find customers for your products, find products for your customers.
    6. Everyone is not your customer.
    7. You have everything you need to build something far bigger than yourself.
    8. Be genuine. Be remarkable. Be worth connecting with.
    9. Please, stop waiting for a map. We reward those who draw maps, not those who follow them.
    10. The reason they want you to fit in is that once you do, they can ignore you.
    11. People don’t buy what they need. They buy what they want.
    12. I can tell you this: Leaders have nothing in common.
    13. Soon is not as good as now.
    14. You have no idea what you’re doing. If you did, you’d be an expert, not an artist.
    15. Thrilling is fine. Mattering is more important

Be inspired and don’t forget to fly.

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Code word: Inspiration


This is what I can’t live without.

This is the magic, which you have to create in yourself and after that to make it shine in everything you do – especially in your job. You have to adore what you do, you have to feel it in your blood, in your soul.  It has to be part of you. You have to love it.

And I’m so happy to say “I do”! 🙂2016-06-10_10-43-25

Be inspired and don’t forget to fly!


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TED talks on Marketing

file000619580246Years ago, when I was a student in Marketing, I found out the magic of TED talks.

They were for me a model for:


  • how one successful presenter should act
  • what to be the body language of the presenter
  • how to create one presentation
  • how to present it in front of the respective audience in the most charismatic, remarkable and effective way.

It was a base for comparison. And it still is.

Today in the material are presented 4 TED talks/ presentations on Marketing, that for sure will motivate you by presenting Marketing in 4 different perspectives.

Enjoy them!

Seth Godin: The tribes we lead

Dan Cobley: What physics taught me about marketing

Rory Sutherland: Life lessons from an ad man

Stefan Sagmeister: The power of time off

Be inspired and don’t forget to fly!

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Global minded goals




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Have no fear of perfection

Do you want to provide the perfect product and service to your customers?

Do you want to have the best brand?

Do you want to be the perfect manager and leader?

If you’re clever and ambitious, you’ll have only one answer to all these questions and it will be “Yes”.


But because you’re clever you’ll also know, that:

  • in fact business is not about perfection, it’s about progress
  • your product may not be the perfect one, but if you make this product amazing, it’s ok not to be perfect. Sometimes the disadvantages are the real advantages.
  • often it’s better to improve step by step than to delay with the perfect execution.
  • to be perfect you must have priorities in your business and your priorities will be the mirror of your character. What do you want to see in the mirror?
  • having priorities means that the scenario “I’ll do it later/ someday” is the wrong one, because “someday” is not a day of the business week.
  •  “Have no fear of perfection. You’ll never reach it”, said Salvador Dali.

Some people think, that ROI is not a purpose, because best brands weren’t born to be the most profitable, but to make life better. Isn’t it almost PERFECT?

Be inspired and don’t forget to fly!



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To achieve great things, two things are needed!

Image source:

Image source: morguefile

Adam Morgan said in one of his books, that “to achieve great things, two things are needed: a plan and not quite enough time“.

And when I think about it I realize how right he is – one of the truths, which I don’t like, because of the second part of the sentence above, but in fact this is the reality! The more time people have, the more they waste it and more often they postpone the execution of their plans.

Welcome to the world of business, where everyday there’s “not quite enough time” and that’s why the time management and the self-discipline are not only important, they are a must.

Be inspired and don’t forget to fly!


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The way

I’ve always believed it:

“Don’t think what’s the cheapest way to do it or what’s the fastest way to do it…think “What’s the most amazing way to do it?”

– Richard Branson



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