Do you want to be more creative in your business?

JGS_PushPinsHugh MacLeod is giving us so many worth advices on the creative life in his book “Ignore Everybody: and 39 Other Keys to Creativity”. One of my favorite ones is:

“The most important thing a creative per­son can learn professionally is where to draw the red line that separates what you are willing to do, and what you are not. Art suffers the moment other people start paying for it. The more you need the money, the more people will tell you what to do. The less control you will have. The more bullshit you will have to swallow. The less joy it will bring. Know this and plan accordingly.”

Nowadays there are so many creative persons in the advertising agencies, which ones have so big creative potential, but they don’t draw the red line. And it’s not because they don’t know how, but because they are not allowed to do it. It’s so sad, that they accept this situation. They prefer to be well-paid rather than being professionals in what they do. And what do you prefer?

Have a nice day,
K.K.

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