Do you believe, that a bad product could make big profits? Is it possible only through a wonderful marketing and communication campaign to boost the sales of the product with a bad quality and a bad function?
Unfortunately there are cases which proof, that it’s possible. The hope is that they are not so much and the effect of such marketing campaigns is a short-term one. After that the product just dies, leaving no history and no good legacy.
So, sometimes the marketing sprinkles fairy dust on a new product, but this dust doesn’t last forever.