Idea is not enough

466799_648680011825422_2106737417_o There’s a cult to the idea – some people believe, that the idea is the most important thing for creating a good ad. In fact, it’s important, but not enough, because a good idea without a good execution is just nothing.

In the focus of the print communication, developed for Mindset films is the importance of the execution of an idea. The slogan “Idea is not enough” is straight to the point – simple, clear and provocative at the same time.

Enjoy the set of 3 visuals from Mindset films’ print campaign.

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Have a great day,

KK

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