“Never work for a bad client in your life. Because from a bad client, you will get a worse client thereafter. If you get a good client to begin, you will get a better client thereafter. It is better to starve than get a bad client, because from a bad client you just go down.
Always not only work with the best client, but deal with the top. Don’t deal with middle management, it’s a waste of time.
Don’t deal with middle management. Middle management is a disease.
That is the position for the designers, to expand quality through the new devices, and not to expand junk, which unfortunately is usually the first approach.
Don’t work for money, because it’s the lousiest profession in the world to make money.
You do design because you feel it inside; you have a moral issue to spread quality in our environment”