One of these excuses is that there’s not enough budget for the realization of a good campaign. Are you kidding?
There’s no such thing as “not enough budget” in the advertising in fact. The fact is that there’s a lack of successful good creative ideas.
Unfortunately the creative teams often are specialists in the “creative poses”, not in the creative process.
Here is an example of a good idea – the ad “Run Through The Wall”, situated on two buildings. It’s remarkable, it’s clever, it’s Nike.