Pantene: Oh, this strong hair

8 On the creative festivals the OOH category is usually not so strong as results as the TV and print ones.

This is the reason why when we see a really good OOH communication, we remember it for a long time.

An example for such one is the Pantene’s OOH ponytail, illustrating the message for the “really strong hair”.

The rapunzel-style is not only cute, but just the right one for such kind of a product. And the male climbers make the impression even stronger. This OOH ponytail was realized in Toronto. I wish there were more copies of it worldwide:)

Enjoy it!

KK

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