People love to judge everywhere and everybody. Even their favorite singers, actors, friends. There’s always a critic all around us.
This is the motive, used by the Brazil advertising agency Filadélfia in the ad campaign they developed for 98FM radio with a headline “Music is what matters”.
Black and white visuals of famous singers, illustrating their vices, but reminding, that behind them there’s a whole treasure-house of their talent.
Clear message, simple visual with good expression and yes – 98FM.