Take your seat with Heineken

file0001183586801Hi guys,

Have you seen the new activation of Heineken in Italy, named “The seat”?

Nowadays more than ever the communication campaigns of the brands don’t have one very important thing – a spirit. They don’t cross borders, don’t make a change.

BUT not this one.

The activation of Heineken – “The seat”, has the SPIRIT and you can see it:

  • in the original idea
  • in the interaction with the customers
  • in the game
  • in the humor – I love the man with the accordion 🙂
  • in the connection “football – beer – fan of both of them”
  • in the story and the way the brand presents there

In fact the words are not enough. You just have to see it!

Enjoy it!

Have a great day!


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