Have you seen the new activation of Heineken in Italy, named “The seat”?
Nowadays more than ever the communication campaigns of the brands don’t have one very important thing – a spirit. They don’t cross borders, don’t make a change.
BUT not this one.
The activation of Heineken – “The seat”, has the SPIRIT and you can see it:
- in the original idea
- in the interaction with the customers
- in the game
- in the humor – I love the man with the accordion 🙂
- in the connection “football – beer – fan of both of them”
- in the story and the way the brand presents there
In fact the words are not enough. You just have to see it!
Have a great day!