Do you believe, that having big choice makes clients happier? The truth is that it makes them more dissatisfied.
Life is matter of choice. Business as well.
What Barry Schwartz believes is that “addding options to people’s lives can’t help, but increase the expectations, people have about how good those options would be and what that’s gonna produce is less satisfaction with results, even when they are good results. Nobody in the world of marketing knows this.”
And here is the presentation of Barry Schwartz about the paradox of choice. Enjoy it!