The main hero is the logo proposal of Madrid for the 2020 Olympics.
This case shows how “magic could be the touch” of one advertising agency on a really good in fact design.
The original design was created by 22-year-old Luis Peiret, who is a graphic arts student from Zaragoza. His design of the logo was chosen in a competition by Spanish Olympic Committee.
Here it is:
The script of the original logo says M20, but then comes the agency, called TAPSA (according to this report), which one modified the design in such a way, that:
- there was included an incorrect accent on the “i” of Madrid
- there was removed the black color of “Madrid 2020”
- the logo looks like “20020”, because the agency trimmed the bottom of the design and this leaded to the visual confusion.
And the end result is:
What do you think – how “magic” could be the touch of one advertising agency on the original work of one designer?
Wish you a nice day.