“Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything”.
George Lois is a great creator, art director and an author of breakthrough ad campaigns. He’s called the original Mad Man.
He was responsible for the ‘I Want My MTV’ campaign in the early 80s.
And you’ll probably best know George Lois for some of the 92 covers he designed for Esquire Magazine. Here are two of my favorite ones.
“People say the magazine is dead — bullshit it’s dead!” says George Lois. “When you read a magazine, you put it on your lap, it’s like a lap dance. [With tablets], you’re just looking at a screen.”
Here is a lovely film by On Creativity, in which George Lois is presenting his point of view regarding the ideas, creativity and advertising. He believes: “I don’t think I create anything. I’m really serious — I discover the ideas.”
I love people, who know what they want and how to do it in the best way. George Lois is one of them and his artwork speaks for himself.
Have a great time.