I believe this is the reason why I worked more than 10 years in this industry. But how it was many years ago?
In the video below Jane Maas tells us the stories of the real life years ago – in the 1960’s on the Madison Avenue. It’s really intriguing to find out, that women:
- “at that point weren’t allowed to work on automobiles”
- “weren’t allow to work on banks”.
“I think, that strategy and positioning is much more important these days. I think, that one thing is happening today, that we don’t know so much about and that is the importance of insights“, says Jane Mass.
And here is the whole video.
Have a great day,