Yes, there’s a joke. Yes, there’s a sense of humor. But this is an awful act of approaching the consumer attention.
How is it possible to feel proud of an ad, which costs stress in the life of your prospect client? Sense of humor based on the unhappiness of somebody else, in order to promote your product is not ethical at all.
The client has 5 potentially happy minutes in this case, but the company here decides to make them full of stress, in order to deliver the message “Nivea Deo Stress Protect”.
Making people stressed, in order to promote your product is so bad idea, that I don’t understand how is it possible to be proud of it.
I would sue the company if that was happened to me and I’ll never use this product.