BIC Cristal Original pen
The BIC Cristal Original pen is known for its enduring design and reliability.
Since 1950 it has remained largely unchanged and this consistency has contributed to its iconic status.
The communication campaign today is developed especially for brand BIC by ad agency The Reactor.
The main idea of this communication campaign is to present the competitive advantage of BIC pen in non-standard creative way.
And what is more non-standard than the truth itself in this case.
And the truth is in the key message: “Each pen is capable of writing up to 3 km of ink.”
And here are the key visuals:
- simple;
- appealing;
- INKredible.
Enjoy!
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