Feel It
To feel is a quality and a gift.
And while you feel you want to enjoy the beauty of the feeling.
In this case every interruption of the feeling is a kind of a “sin”.
That’s why Spotify is presenting its Premium feature in the last communication campaign through the feeling you get, while listening music and how the interruption of this feeling by ad break looks like.
This feeling and its interruption are presented through physical reactions – raised hair, goosebumps, tears etc.
The key message of the campaign is: “Ad-free music listening. Spotify Premium”
What is amazing in this communication campaign, developed by ad agency “Publicis Group”, Africa:
- no AI is used;
- the physical reactions are created with real techniques like feathers, ice-cold water, eye drops eysc.
And here are the key visuals.
Enjoy!
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Thank you for sharing this virtual place with me!
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Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
