Anything you want to do

You Can

This campaign of RAM trucks is non-standard and so smart!

It doesn’t present the usual nature shots for such kind of a product and it doesn’t present just the power of RAM trucks.

In fact it represents something more – an attitude!

And the concrete attitude is “can do” attitude, which you get exactly when you own a RAM truck.

Why?

Because when you have RAM truck you not only drive – you push boundaries!

The key visuals of the campaign use sense of humor and irony, so that to deliver the key message of the campaign: “Anything you want to do…You can with a RAM”

Yes, with RAM trucks you can do so much more than you expected and the following key visuals describe it 🙂

Enjoy!

– – – – –

Thank you for sharing this virtual place with me!

For those of you who like my content, you can also subscribe for my LinkedIn Newsletter on Marketing or listen my podcast “MarkeTHINK zone”

Follow me on my social channels: https://linktr.ee/Kameliya.Kamenova

Be inspired and don’t forget to use your wings to fly!

Love, Kameliya