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Beauty of simplicity

Oops

Nowadays divorces are something so usual, that they are already titled like a normal lifetime event.

But how one divorce attorney can stand out, so that to be the preferred expert among others?

Of course, first the divorce attorney has to create brand awareness for himself and the services he provides.

And what a better way to achieve this goal than developing a clever OOH campaign.

And such OOH campaign I present you today.

This billboard visual is developed for Kuhn & Kuhn divorce attorneys and its creative value is:

  • in the clever and clear message;
  • in the classy sense of humor;
  • in the beauty of simplicity.

The end of a marriage can be described with one word: big “OOPS”.

And when the visualization of this word is including the engagement ring and the wedding ring as the two “OO” in the beginning of the word, this not only makes you smile, but also makes you remember it.

And here is the key visual.

Enjoy!

Камелия Каменова

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Love, Kameliya