Social cause and piece of art

I love art and especially the art of famous talented painters who created some of the best art of all time like:

Gustav Klimt
Claude Monet
Pierre-Auguste Renoir
Johannes Vermeer
Salvador Dali etc.

I love also the social causes, because I believe that we all could make the world a better place – not a perfect one, because perfection is impossible, but at least a better one.

And today I’ll present you a communication campaign, which one is combining both art and a social cause. This campaign is:

based on a piece of art by Edvard Munich
with a social cause – it’s against food waste.

“Throwing away food is like stealing from the table of those who are poor and hungry.” (Pope Francis)

The piece of art, on which is based the communication campaign is one of Edvard Munch’s most emblematic paintings – “The Scream” (year 1893), illustrating the human anxiety in combination with fear and passion.

This concept was used in a brilliant way by the Greek agency “Out to Lunch” when it developed the campaign for the non-government organization “Boroume”.

The campaign, consisting of 4 key visuals, was realized under the title “The Scream”.

The goal of the campaign is to raise awareness in the most memorable and creative way to the problem of the huge amounts of food that people throw away every day – amounts that affect both the global hunger problem and the global climate problem.

And here are the key visuals of this campaign against food waste.

Enjoy!