Category Archives: Advertising

Шефът има титлата, а лидерът – хората

Kameliya Kamenova Камелия Каменова
Камелия Каменова

Преди време, когато една от агенциите, с които работех, анонсира, че има нова дивизия с нов директор, акаунтката, която ръководеше проектите ни като клиент, сподели пред мен, че при тях ситуацията е “много вождове – малко индианци”. Обикновено в рекламните агенции е така – там има много директори и мениджъри, всички с титла, производна на “шеф”. Но практически шефът има титлата, а лидерът – хората.

Това се наблюдава не само в рекламния бизнес. И тук идва въпросът за фалшивите лидери и истинските такива.

Лидерството се основава на вдъхновяване, а не на доминиране и обикновено хората, които изпитват постоянна потребност да контролират другите, се оказва, че нямат контрол над самите тях. Ако не си отборен играч и не знаеш как да вдъхновяваш хората, тогава си просто човек с титла, който създава само проблеми и за всяко решение има такъв.

Фалшивите лидери прикриват с красноречието си фактите, изказвайки замаскиращи мнения. Но мнението не е факт, макар и да е пълно с много специалисти по изказване на мнения със скоростта на светлината.

Фалшивите лидери обикновено правят две крачки напред, но след това прикрито правят пет назад, опитвайки се да превърнат неспособността им да приоритезират проекти и да менажират време и хора в “спешност” за всички останали в екипа им.

И за финал, винаги армия от овце, водена от лъв, ще победи армия от лъвове, ръководена от овен. Затова не е важно само в коя армия участваш, но и кой я предвожда.

х КК

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“Hello” with Nescafe

NescafeThe beauty in our life is in the little details, in the little things, which we so often don’t realize:

  • in one smile
  • in one gesture
  • in one kind word
  • why not in one “Hello”

You know, saying words is not enough. You have to say them with the right attitude and gesture. You have to say them with all your heart, because people always recognize the “true thing”.

Days ago I saw a thought, which really impressed me with its truth. And it sounds this way: “There is no more B2B or B2C. It’s H2H: Human to Human“.

That’s why I believe, that the mission of marketing is not only to increase sales and make a profit, but also to educate people how to make all these things in a beautiful way, in a way, which makes a positive change – based on the beauty of the communication approach, the beauty of the relationships between people, no matter if they are personal or business.

This is the reason why I like so much the last “Hello experiment” of Nescafe in the Milan library in October this year, presented in the video below.

Enjoy it! It’s really worth seeing!

Br,
K.K.

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BRAVO!

This OOH communication is the real proof, that when you understand the client’s brief clearly and when you have a real professional creative approach, based on this understanding, the result could be great.

Here we have:

  • the right message – simple and clear
  • the right approach – using the electricity itself
  • the right place

I could say only one word for this OOH communication: BRAVO!

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K.K.

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The details matter

Wise people say “Make it BIG or stay in bed”.

It considers each aspect of our life – if you are a professional in your field, you know it.

You know, that each detail speaks loud. The details matter.

Even your business card shows your attitude to what you’re doing and the way you’re doing it.

The “detail”, which I illustrate today, is an adorable collection of business cards.

Enjoy it!

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K.K.

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McDonald’s, I don’t like you, but I adore this …

McDonald’s, I truely don’t like your unhealthy products!

But guys, I madly like your communication campaign in Sweden, developed by DDB, Stockholm.

Bravo!

McDonalds

Click on the image to enlarge it

Br,
K.K.

 

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Perfectly created communication product

I don’t like this drink, because its totaly unhealthy.

As popular it is, as much unhealthy it is.

It’s Coca-Cola.

BUT, what I like about this drink is how perfectly created communication product it is in fact. Each of its communication campaigns is a masterpiece.

And here is another one – social oriented campaign, created by Ogilvy New York.

Enjoy it!

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K.K.

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LET the animals on our planet LIVE

public-social-ads-animals-4The visuals today don’t need to explain their meaning.

They are so strong as an expression and copy, that I’m just speechless.

They are the proof, that the social ad campaigns have meaning, because they make us face the problem, realize it and really think about it (by “social campaigns” here I’m talking about the real social campaigns, not those, which the celebrities use just to make PR for themselves).

Below are visuals of social campaigns, which raise awareness about one important environmental issue – to LET the animals on our planet LIVE.

Here are the visuals! I could not say this time “Enjoy it!”.

I’ll say “Think about it, do something positive about it and spread the message!”

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K.K.

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Raise awareness

We live in a complicated world. People love, but at the same time they hate.

They look for the right person and then realize, that this is the wrong one.

They want family, but when it happens they don’t know the right way to have it, to love it, to support it.

The communication campaign below is developed by the Advertising school Brother for the human rights organization Amnesty International and raises awareness for the domestic abuse.

Strong “white” messages on the “black” picture of the reality. Touching campaign…

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K.K.

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Isn’t it?

Isn’t it the right message on the right place with the right visual?

It’s it amazing 🙂

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K.K.

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Good idea

3The good idea is priceless.

The good idea doesn’t need a big budget.

It needs an open mind.

Often its visualization is not something complicated – it’s simple.

And sometimes the main hero is just one glass.

Enljoy the print “Blue light road safety ad” of the Scottish government, created by “The Leith agency”, UK.

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K.K.

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