Publication: “Commercial and Social Marketing”
“Media World” magazine, April 2005
Title: “Profession an “author of ideas” in the advertising business”
Subtitle: Is the slealing of ideas in the advertising business a crime?
This publication of mine is about the copyright issues in the advertising business. It’s published in “Signcafe” magazine in February, 2012.
Publication: “Social Marketing – Tool for generating social changes in the community or a brand, that needs better marketing”.
This publication of mine was included in the book “Marketing and strategic planning: Theory, practice, education”, presented on the International conference “Marketing and Strategic Planning” in year 2004 in Bulgaria.