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Coca Cola’s corporate responsibility

Live Positively Platform of Coca Cola is presented amazingly clear in the following presentation. This corporate responsibility initiative is driven by the power of every family’s number one buyer – the mom. She is the person, who “cares about well being of her family, community and the world”.
As the presenter L. Celeste Bottorff says “without sustainable communities, our business could not be sustainable”. So Coca-Cola makes moms to engage in community involvement and social responsibility initiatives through the corporate responsibility initiative
Enjoy the presentation! It’s really worth seeing.

Have a great day and be the best person, you can.

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