Hyundai Kona Electric
This communication campaign today is developed by ad agency McCann for brand Hyundai Kona Electric.
The main idea of the campaign is that Hyunday is not only a car, but more than this – a car in harmony with the world around us as it is producing zero tailpipe emissions.
And the key message “Driven by Nature” is exactly in this direction.
The key visuals represent different reflections of the nature over the car parts, illustrating the idea, that this fully electric car is not only environment friendly, but it’s becoming also one with the environment.
And here are the key visuals.
Enjoy!
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