Marketing of Trust in the Age of Disinformation
In Episode 60 of My Podcast on Marketing “MarkeTHINK zone” I talk about the Marketing of Trust in the age of disinformation.
The Marketing of Trust in the age of disinformation requires organizations to adopt a new attitude towards transparency and authenticity when communicating their products.
This marketing approach focuses not on the aggressive advertising, but on building long-term relationships with the consumer.
This and much more you can hear in Episode 60 of my podcast on Marketing “MarkeTHINK zone”.
Enjoy!
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Love, Kameliya
