For Her | MarkeTHINK zone

Long-lasting

Most of the ads for fragrances focus on the feeling the perfumes create.

It’s usually dreamy, sensual and like a fairy tale.

But this is not the case with the communication campaign developed by ad agency “Blue Noodles” for the brand “Badz for Her”.

In this communication campaign the main focus is not on the feeling, but on a concrete competitive advantage of the perfume – its long-lasting fragrances.

And the creative approach of this communication campaign is also non-standard:

instead of using people, it’s using flights experience;
the dreams are not in the form of human interactions, but in the form of a long distance enjoying;
there’s no complexity in the expression, only charming minimalism.

At the same the time the lifestyle of the target audience is described in so simple, but clever way – by the different beautiful destinations in the world, which you’ve already visited or plan to visit.

This fragrance is for people:

with adventure nature;
practical;
loving the beautiful side of life and knowing how to enjoy it;
looking for long-lasting things in life;
appreciating the quality over the dreamy perception of it.

This is the fragrance “Badz for Her”.

And here are the key visuals of the campaign – charming with its minimalistic approach, which is unusual for communication campaigns in this product category.

Enjoy!