Every drop is a waterfall
The communication campaign of Gatorade, which I present you today, is developed by ad agency Almap BBDO, Brazil.
I love it, because it presents the idea behind the product in a non-standard creative way without using even a word – only numbers.
And these numbers are the number of each drop, which you lose sweating during your work out, starting from 1 ml and ending at 500 ml – the exact amount in a Gatorade bottle.
All these numbered 500 drops illustrate what you need to hydrate yourself on the black-and-white picture of reality, where Gatorade is the logical “colorful” decision.
And here are the key visuals.
Enjoy!
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Love, Kameliya
