The power of the brand
The campaign, which I present you today, is non-standard because it doesn’t consist on its key visuals any:
- logo;
- brand name;
- site of the brand;
- social media channels of the brand.
But at the same time the visuals present the main advantage of Heinz brand – people love it, know it and use its products, because they are with high quality and the best asset for each dish and kind of a meal – toast, bread, fries.
And yes, when you are the best in your category your OOH visuals sometimes don’t even need to consist your name and logo.
And here is the proof.
Enjoy!
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Love, Kameliya
