Marcus James
How many advertising campaigns of wine have you seen?
What’s the common between them?
Answer – The cliché.
All advertising campaigns for such a product consist of a bottle of wine, a glass of wine, slogan, logo and a vineyard. That’s why when I saw the communication campaign of Aurora Wines, created by the advertising agency Dez Brasil, I’ve said “Wow”.
Why?
First of all the messages are brilliant – they 4 messages of the campaign related with each of the 4 key visuals are straight to the point:
- “Sparkling wine goes well with seafood. Marcus James goes well with you.”
- “Riesling goes well with fish. Marcus James goes well with you.
- “Merlot goes well with poultry. Marcus James goes well with you.”
- “Cabernet sauvignon goes well with red meat. Marcus James goes well with you.”
There’s no cliché message in this campaign. Here the messages are not only emotional, but also educational.
At the same time, the main hero in the visuals are not a vineyard, a glass of wine or a bottle of wine, but the wine itself. We see the different kind of figures, which it forms in line with the respective message for each visual.
In this campaign we see in very interesting way the idea for sharing as well – to share the wine with the beloved people (this is the reason why we see not one, but two glasses). Because the happiness in life is exactly in sharing.
This campaign combines emotional with educational approach, showing at the same time with a style the advantages of the product.
Enjoy!
Thank you for sharing this virtual place with me!
Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
