Something charming has arrived
There are not so much communication campaigns for retail chains.
And the small amount of available such campaigns are not so touching, inspiring and remarkable.
Today I’ll present you an exception!
This communication campaign for the retail chain John Lewis and it’s developed by ad agency “Adam & Eve/ DDB”, UK.
The campaign is announcing about the new departments at John Lewis in Southampton.
The art direction is really non-standard and original by presenting the available products in the new departments such as lipstick and cheese into yachts and liners.
The key visuals look:
- modern;
- simple and clear;
- and at the same time with style.
The key messages of the campaigns are completing the feeling of the visualizations:
- A new little Waitrose has arrived at John Lewis Southampton. John Lewis 150 years.
- A new beauty department has arrived at John Lewis Southampton. John Lewis 150 years.
- A new look home department has arrived at John Lewis Southampton. John Lewis 150 years.
And here are the key visuals.
Enjoy!
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Love, Kameliya
