Attention, please
How to attract the attention of your target audience?
The right answer to this question is: “It depends“.
It depends on the goal of the campaign:
- Is it to raise brand awareness?
- Or to build loyalty?
- Or to influence attitude and beliefs?
- Or to drive behavior change etc.
The campaign, which I present you today is totally in the air.
This is the hot air balloon in a shape of a champagne cork, created by Moët & Chandon.
It was over Melbourne this year ahead of the Formula 1 Australian Grand Prix 2025.
Enjoy!
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Thank you for sharing this virtual place with me!
For those of you who like my content, you can also listen my podcast “MarkeTHINK zone”
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Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
