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“My Famous Bucato” communication campaign

I love Italy!

And of course, I love everything related with it:

  • the nature;
  • the culture;
  • the temperament of the people;
  • the songs;
  • the art;
  • the language.

I even started learning Italian.

“We are all pilgrims who seek Italy.“ (Johann Wolfgang von Goethe)

And today I’ll present you a lovely communication campaign, developed and applied especially in Italy.

The name of the campaign is “My Famous Bucato” and it’s developed by the creative agency DLV BBDO for the pre-wash stain remover called ACE, produced by Fater in Italy.

The campaign uses non-standard places for its key visuals – the Naples’ beautiful balconies and turns them into an unexpected new media.

The Naples’ beautiful balconies in fact give testimonials for ACE products in the most creative, unexpected and close to reality way.

The campaign is with original approach, eye-catching and it’s grabbing the attention in very charming way.

Enjoy!

Kameliya Kamenova Камелия Каменова marketing маркетинг
Kameliya Kamenova Камелия Каменова marketing маркетинг
Kameliya Kamenova Камелия Каменова marketing маркетинг
Kameliya Kamenova Камелия Каменова marketing маркетинг
Kameliya Kamenova Камелия Каменова marketing маркетинг
Kameliya Kamenova Камелия Каменова marketing маркетинг

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Be inspired and don’t forget to use your wings to fly!

x KK

#marketing #branding #creativity

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