To avoid arrest out there
The campaign, which I present you today, is a social campaign, developed for Greenpeace by ad agency “Elvis”.
It has provocative and highly engaging creative concept that brings the reality of protest into the everyday urban environment.
The handwritten sign and the unconventional visual style make the message feel authentic and highly emotional in comparison with the traditional commercials.
The main idea is strengthened by the line “I’m protesting in here to avoid arrest our there”, which immediately communicates both social issue and the campaign’s playful intelligence.
Here major strength of the campaign is its ability to turn familiar advertising format into a platform for activism.
The main advantages of the campaign are:
- highly attention-grabbing – instantly stands our in the busy urban environment;
- unexpected execution – turns standard advertising tool into a protest platform;
- strong emotional impact – combines humor, activism and human presence;
- and its clear and memorable messages – the idea is understood within seconds.
And here are the key visuals.
Enjoy!
– – – – –
Thank you for sharing this virtual place with me!
For those of you who like my content, you can also subscribe for my LinkedIn Newsletter on Marketing or listen my podcast “MarkeTHINK zone”
Follow me on my social channels: https://linktr.ee/Kameliya.Kamenova
Be inspired and don’t forget to use your wings to fly!
Love, Kameliya
