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Print campaign of Amnesty International

This social campaign is developed by “Air Brussels”, Belgio for “Amnesty International”.

The slogan “Human rights need your flame. Buy a candle” is straight to the point. There’s a call to action made in style, clear message, direct approach.

The campaign is based on the concept for lighting a fire on the dark side of the life, using the candle as a symbol.

Worth seeing print ads!

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Have a great day!

x KK

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