This social campaign is developed by “Air Brussels”, Belgio for “Amnesty International”.
The slogan “Human rights need your flame. Buy a candle” is straight to the point. There’s a call to action made in style, clear message, direct approach.
The campaign is based on the concept for lighting a fire on the dark side of the life, using the candle as a symbol.
Worth seeing print ads!
Have a great day!
x KK
